Blueprint

How we work · real phases, real timelines

WORK

Not a pitch — the actual process. Each engagement is a job done start to finish: every phase, every deliverable, what it takes and how long. See how it works, then start yours.

Brand & Launch

A full identity and a live site, built and shipped in under two weeks.

≈ 2 weeks · fixed scope

Follow the phases on the right — what each one delivers and how long it takes.

  1. 01
    Discovery1 day

    One working session to lock the positioning, audience, and the one thing the brand has to say.

  2. 02
    Identity3 days

    Logo, type, color, and a small system — enough to feel designed, not enough to slow you down.

  3. 03
    Build5 days

    Design and engineer the site in parallel — copy first, layout second, motion last.

  4. 04
    Launch1 day

    Deploy, wire analytics, hand over the keys. The URL is real and it's yours.

Product MVP

An idea turned into a working product people can actually use.

≈ 4–6 weeks · milestone-based

Follow the phases on the right — what each one delivers and how long it takes.

  1. 01
    Scope2 days

    Cut the idea down to the one flow that proves it. Everything else waits.

  2. 02
    Design1 week

    Prototype the core flow, test it on real people, tighten it before a line of code.

  3. 03
    Engineer3 weeks

    Ship the flow end to end — auth, data, the works — in small, reviewable increments.

  4. 04
    Ship1 week

    Get it in front of users, watch what happens, and plan the next slice from real signal.

Growth Partner

An ongoing team that designs, builds, and ships with you every week.

monthly · cancel anytime

Follow the phases on the right — what each one delivers and how long it takes.

  1. 01
    Weekly1 hr/wk

    A standing session to set the week's priorities and unblock whatever's stuck.

  2. 02
    Design— ongoing

    New pages, features, and assets designed to match the system already in place.

  3. 03
    Build— ongoing

    Everything designed gets built and deployed — no handoff gap, no bit rot.

  4. 04
    Report— ongoing

    A short note when something ships and what it moved. No busywork decks.

Want this done for you

The Butterfly Group runs projects like these for clients every week.